This section gives you access to reports and data on the effectiveness and performance of your site on Bing. In most of these sections you have the ability just like Google offers to export the data into a spreadsheet.

Page Traffic Report

Page Traffic shows you the traffic stats for the top performing pages on a site. You get to see click data, impression data, CTR Data, the average position when clicked, and the average position when viewed. The View hyper link at the end opens up a window that shows you the keywords for that URL and their data.

Index Explorer

This section provides you with a unique view of how Bing sees your site. It reflects all the URLs Bing has seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in an file explorer-like fashion. This view can help you get some really detailed insights into how your site was seen by the search engine during recent crawls. It can help discover both issues on your site as well as opportunities. A nice feature here is that it shows the sub domains that have been crawled. You can also filter the data to show only pages with 301 redirects, 404 errors or identified malware infections with a single click.

Additionally, if you want to see pages that have returned other error codes then all you have to do is select that range from the HTTP code drop down.

Search Keywords Report

This report shows some analytics and data on your top performing keywords in Bing which come from organic/non-paid search. You’ll be able to view the clicks to your site, the impressions, the Click Through Rate (CTR), the average position when clicked, and the average position overall. Clicking on the View hyperlink shows all of the pages that were served up when that keyword was searched.

SEO Reports

This is where you get all of the SEO recommendations that will help your site comply with SEO best practices. The SEO Reports provide aggregated counts of all the issues found, across the entire website scanned. Clicking on an item in the SEO Suggestions list takes you to SEO Analysis Detail page where the issue is explained and it even shows a sample of pages affected by this non-compliance. Simply click on the error to get a full description of the problem along with a list of the top 50 pages that were non-compliant.

Inbound Links

This section shows the external links that Bing has discovered that point to your site. The trending information on the graph displays whether you are increasing or decreasing links. Clicking on any URL, or the number to the right of the URL, will open a popup window which displays the URL that contains the link to your site and shows the anchor text that is used for the link on that page.

Clicking on any URL, or the number to the right of the URL, will open a popup window which displays the URL that contains the link to your site and shows the anchor text that is used for the link on that page.

Crawl Information

Here you can view information about crawl issues that Bing has found on your site. This section contains similar data to the Index Explorer section, but provides a different view of the data. To see the pages where errors have been reported, click on the number under the error type.

This section contains similar data to the Index Explorer section, but gives a different view into the data. To see the pages that the errors have been reported for, click on the number under the error type and they’ll be displayed below.